Marlboro Red Filter

Marlboro is a brand name of cigarettes created a leading manufacturer of cigarettes, Philip Morris.This cigarette is the bestseller after Great Marlborough Street, where its original factory was located in London. Marlboro trade name first appeared on the market in 1920.Marlboro cigarettes were designed for women, promoted women advertising campaign under the slogan "Mild in May."

The red tip has been designed especially for women, which was associated with women's lipstick marks. This advertising ploy was successful until World War II (1939-1945), which caused slow-selling Marlboro packaging and marketing their withdrew.1950 saw an impressive comeback of Marlboro cigarettes. This was when the first series of medical research that have been tracking the link between smoking and lung cancer. Philip Morris and other cigarette companies took notice and each began to market filtered cigarettes.

In 1954, a Chicago promoting agency, Leo Burnett Company, was accepted to promote Marlboro cigarettes for the man. The agency came up with the idea of "tattooed man" agitate. They began with print ads showing a man with a tattoo on his hand caring a Marlboro. More pictures were presented to the public, such as a policeman, a fireman, a construction worker and a cowboy. Consumer claim has shown that the picture was the most popular Cowboy. In 1960 "Marlboro Country" was invented by Philip Morris and Thomas Hutzlert. "The Marlboro Country" campaign was focused on the Western landscape and rugged cowboys.
The Marlboro Man on the red Marlboro cigarette pack in the "Marlboro Country" series of advertisements was instrumental in establishing Philip Morris' Marlboro brand as the world's best-selling cigarettes, dominating the market for almost fifty years.

In Formula One, Marlboro is presently the primary sponsor for the Ferrari Team, officially branded as Scuderia Ferrari Marlboro. Marlboro also backed Ferrari as a secondary sponsor dating back to the late 1980s .

It goes without saying that Marlboro has the most ancient tradition and history among tobacco products.