Camel Light (Blue)

Camel cigarettes is the second best known and best selling brand in the United States. Since it was launched nationally in 1913, this famous brand has seen a gaining popularity among smokers. In the early 20th century consumers had a greater tendency to roll their cigarettes, and it happened so Blue Camel cigarettes seemed to be the first pre-packed first cigarette in America. In 1913, Reynolds Tobacco introduced Camel cigarettes, which are a mixture of Turkish and American types of tobacco - a mixture which became known as "American blend". A unique introductory "teaser" advertising campaign Camel brand has the leading position on the U.S. market. First, in 1913, Reynolds Tobacco introduced 20-cigarette pack and later, in 1915, the company introduced a piece of cardboard 10-pack.

In 1931, Reynolds Tobacco became the first company introduced moisture proof cellophane as a wrapper to preserve freshness in cigarettes-an innovation that other companies soon adopted.

In 1987 R.J. Reynolds introduced the famous "Joe Camel" as a new advertising campaign. During the time when the Joe Camel (officially Old Joe) was the advertising image for Camel cigarettes, from late 1987 to July 12, 1997, Camel cigarettes saw a 73 percent increase in sales.

Some changes have been made recently in the description of the cigarettes. Given the FDA ban on names such as "light", "mild", "medium" or "low", Camel Lights became known as Blue Camel. Blue Camel cigarettes have a distinctive flavor, aroma and unforgettable taste exceptional compared to other cigarettes. Since the invention of the Blue Camel cigarettes, representing over 90 countries, consistently winning the popular brand because of all its tobacco elite that have no analogues on the market today.